Lori Greiner is an American television personality and entrepreneur. She is known for her QVC show Clever & Unique Creations (2000–present) for which she has been called the "Queen of QVC", and for being an investor on the reality series Shark Tank (2012–present). She has hundreds of inventions and holds over 120 . She is the president and founder of For Your Ease Only, Inc.
After her success with J.C. Penney, Greiner expanded her company, with her products appearing on Home Shopping Network and in the retail store Bed Bath & Beyond. In 2000, she began hosting a show on QVC, "Clever & Unique Creations by Lori Greiner". Her many appearances on the network led to her nickname, "The Queen of QVC".
In 2012, Greiner joined the U.S. TV series Shark Tank. In 2014, her investment in Scrub Daddy, a company that produces a texture-changing household sponge, was regarded as one of the biggest successes in Shark Tank history. Greiner's other early Shark Tank investments include Bantam Bagels (which was fully acquired by T. Marzetti Company in 2018), Squatty Potty, ReadeRest, Paint Brush Cover, Hold Your Haunches, Drop Stop, FiberFix, Simply Fit Board, Sleep Styler, and Screenmend. Greiner has a 90% success rate with her deals on Shark Tank.
Greiner's book, Invent it, Sell it, Bank it! – Make Your Million Dollar Idea into a Reality, was published in March 2014.
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